About
Research. Insights. Strategy
With bases in Shanghai, Hong Kong and Kuala Lumpur, re:set is perfectly placed to support your growth in Asia Pacific markets.
Our team works closely with the travel, tourism, hospitality and airline sectors in Asia’s hottest markets. We also collaborate with consumer, health and wellness brands, tech firms and financial services providers.
This breadth of coverage gives us a deep understanding of the factors influencing how travel consumers in China and Asia Pacific think, plan and act.
YOUR TRUSTED TRAVEL PARTNER IN ASIA PACIFIC
The re:set team brings 35 years of combined experience across Asia Pacific. We have been on the spot as its vibrant travel markets have changed, expanded and diversified.
This invaluable accumulated experience helps our clients stay ahead with tailored strategic insights and consultancy services.
Our inspiring and imaginative advice and support will energise your business take-off in the world’s most dynamic travel region.
Key areas of expertise include:
- Destination development and positioning strategy
- Travel branding and marketing
- Cultural heritage preservation and optimisation
- Sustainable tourism planning and implementation
- Travel, tourism and consumer trends analysis and advice
- Consumer engagement strategies
- Destination and competitor market research
- Tourism innovation and technology
- White Paper, Annual Report and IPO Strategy Publications
OUR FOUNDERS
re:set strategies was founded by Gary Bowerman, an experienced travel industry consultant and analyst, and Yereth Jansen, a Dutch entrepreneur and travel industry consultant.
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Gary Bowerman is a travel and consumer trends analyst and consultant specialising in China and South East Asia. He is the Asia Travel Analyst for Phocuswright, and an Asia Consumer Trends Analyst for Mintel. He has worked on consulting projects for clients including the American Society of Travel Agents, The Peninsula Hotels, Four Seasons Hotels, Worldline, Citi and UPS.
He is a regular tourism conference speaker and panellist, including events in Bangkok, Beijing, Shanghai, Macau, Singapore, Kuala Lumpur, Jakarta, Vientiane, London and Madrid. Recent presentations include UNWTO, Global Tourism Economy Forum, Indonesia Ministry of Tourism & Creative Economy, Institute of Tourism, Worldline and the OneASEAN Forum.
Gary is frequently invited by global media, such as CNN, BBC, CNA, Al Jazeera, Time, Bloomberg, SCMP and China Daily, to comment on Chinese and Asian travel issues. He co-hosts The South East Asia Travel Show and founded Asia Travel Re:Set. He is a former Editor of Shanghai Business Review and a CNN Traveller columnist. In 2014, Gary authored the book, The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution (Palgrave).
Gary lived and worked in Shanghai from 2004-2010, and has been based in Kuala Lumpur since 2010.
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Yereth Jansen is a renowned public speaker on tourism, branding, and localisation for both destinations and businesses. He has been a marketing consultant with the United Nations World Tourism Organization (UNWTO) since 2017. Fluent in Chinese and based in China for 14 years, he has developed international tourism strategies for multiple provinces across the country.
In addition to his tourism focus, Yereth serves as the CEO China at Darling Advertising + Design, where he specialises in strategic and creative branding for Chinese enterprises. His role at Darling dovetails with his position as Deputy Secretary-General of the International Communication Committee at the China Advertising Association, enhancing China’s global advertising presence.
Yereth is also the China Director at Alliance Experts, where he crafts strategic cross-border partnerships for clients all over the world. His career is a strategic blend of tourism expertise, branding acumen, and international business development underpinned by his commitment to results-driven collaborations and integrity.
Yereth has lived and worked in China since 2009, and is based in Shanghai.